Young Smiles Books

Children Books Publishing

Author: GLORIMAR DEL RIO

Representation of children as published Authors

Little girl writing and smiling
Kids are known for their vivid imagination and creativity

Have you ever wondered why there are not many titles written and or illustrated by children in the books market? Well, I have. Since I am an experienced grade school educator, loyal fan, children’s advocate, and now an aspiring book publisher, I felt the responsibility to uncover the answer to this question. At the beginning of my search, I was not certain if there was a significant amount of books in this market niche that I was overlooking somehow as a consumer. It is hard to believe that there would not be numerous published stories from kids, who are indeed natural storytellers. Children are known for their vivid imagination and creativity. I believe that in this immense and broad business of books, there should be a vast representation of this talented and valuable crowd; plus, isn’t it important for kids to read books not only for kids but by kids?

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Branding Strategies

Open laptop over table displaying branding related words

During discussions about branding strategies with my college peers, it is common to hear the importance of searching for the value a reader is looking to find when they are browsing through books and then focusing on producing manuscripts that target these topics. That initiative probably works well when producing and marketing most other products out there, but how effective could this strategy be in the book market?

 

Like marketers at other product and service companies, marketers in the book publishing industry could conduct research about what readers are looking for or even find topics readers haven’t discovered yet because they are so fresh. Now, the difference will be made depending on how they put their findings to use. If we want to put what readers are looking for on bookstores’ shelves, we need to begin by finding those writers whose personal and professional principles mirror what attracts readers. By investing in enhancing these writers’ identities and brand values, we can help them connect and create long-lasting bonds with readers.

 

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