Branding Strategies
During discussions about branding strategies with my college peers, it is common to hear the importance of searching for the value a reader is looking to find when they are browsing through books and then focusing on producing manuscripts that target these topics. That initiative probably works well when producing and marketing most other products out there, but how effective could this strategy be in the book market?
Like marketers at other product and service companies, marketers in the book publishing industry could conduct research about what readers are looking for or even find topics readers haven’t discovered yet because they are so fresh. Now, the difference will be made depending on how they put their findings to use. If we want to put what readers are looking for on bookstores’ shelves, we need to begin by finding those writers whose personal and professional principles mirror what attracts readers. By investing in enhancing these writers’ identities and brand values, we can help them connect and create long-lasting bonds with readers.